Created industry leading designs for assigned franchise, promoting a desirable and clear Hurley brand image from sell in to sellout. Compose
professional level presentations of concepts; from loose sketch, detailed renderings, to PowerPoint with advance category strategy through
innovative methods. Conceptualizing and designing ranges in the specific categories while managing the creation process of the range, especially on
key projects which also influence other categories. Collaboration with cross-functional team members to ensure consumer and brand focus.
Designed and presented Oakley’s Sportswear line seasonally.Created innovative cut and sew using lifestyle and performance fabrications.
Experienced with wielding, taping, seamless knitting, knits, jacquards, yarn dyes, thermal regulation and ventilation techniques.
Designed the seasonal sportswear story including look-books and concept sketches.Traveled globally with design team for market research, vendor visits and inspiration.Worked with Swim wear license to execute Oakley brand right product.
Responsible for technical packs, art work, graphics, sketching,
and meeting timeline goals.
Designed and developed soft goods (beanies, belts, and
JUS LIV (JSLV)
Collaborated with their creative director to design and develop technical seasonal collections.